Sunday, November 20, 2022

How Media Target Audiences?

 DEMOGRAPHICS 

  • Age 

  • Gender 

  • Social class 

  • Ethnicity/Race 

  • Income 

  • Location 

  • Political leanings 

  • Star appeal 


PSYCHOGRAPHICS 

  • Personality 

  • Behaviour 

  • Passive or active 

  • Values 

  • Interests 

  • Activities during free time 

  • Spending habits 

  • Spending money on

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