Case Studies (SYNERGY)

Coffee candy that is very popular with the people of Indonesia, Kopiko has succeeded in making a splash after debuting in the drama Vincenzo (2021). Kopiko candy appeared in episode 14 when Kim Yoon Hye and Jung Ji Young were lurking in the car. Then in episode 15 during the scene in the lawyer's office, Song Jong Ki was also found enjoying the coffee candy. 

The MYOR stock code collaborated with a production house in South Korea to produce a drama series starring actor Song Joong-ki entitled Vincenzo. Apart from being broadcast on South Korea's national television station, tvN, this drama is also broadcast via Netflix and can be watched from various countries. 

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Samsung Electronics has officially signed their first partnership with one of the idol groups from South Korea, BTS. This collaboration then launched the 'Connect BTS' art project which aims to market its newest Smartphone and expand collaboration with other fields. Through the Connect BTS global project, Samsung hopes they can leverage their strong fan base and youthful image to target millennials around the world. 

-Advantages- 
1. More content 
2. More merchandise 

Uses and Gratification theory: 
- Personnel identity 

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After nine years of being absent from singing drama soundtracks, IU is now back filling in the soundtrack for the hit drama, 'Crash Landing on You'. The 'Crash Landing on You' has also confirmed the news. the reason IU agreed to fill in the 'Crash Landing on You' OST, was because the scriptwriter, Park Ji Eun, was very close to IU. Previously, IU and Park Ji Eun had worked together in the KBS drama 'The Producers'. 

The song entitled "I Give You My Heart" managed to touch the hearts of the audience, so that it could occupy a good position on the music chart. With this, "I Give You My Heart" is the second song in 2020 to achieve a perfect all kill. Previously the same achievement was recorded by Zico with his song "Any Song" which went viral on social media.