Statement of Intent

This is the statement of intent of our group that provides information on the song we selected, the personality of our performer, the genre, the intended audience, and more. 

Credit: Theo & Nadine 
Reflection: Statement of intent serves as a roadmap, ensuring coherence and consistency throughout production stages, facilitating communication with collaborators and enhancing the overall impact of the project. Essentially, the statement of intent is a foundational tool for translating ideas into a visually compelling and thematically resonant music video. 

 Statement of Intent 

Genre
Alternative/Indie	The music video adopts a cinematic and ethereal aesthetic. Utilising elements of magical realism, it seamlessly weaves together surreal underwater sequences and urban landscapes, effectively blurring the lines between reality and imagination. This visual style complements the dreamy and introspective nature of the song.
Song
Oceans and Engines - NIKI	"Oceans and Engines" is a sonically rich composition that seamlessly blends melodic indie-pop with electronic undertones. The introspective lyrics explore themes of self-discovery and the ebb and flow of life's journey. The song was chosen for its emotive depth, relatability, and the ability to evoke a visceral response from listeners.
Primary Target Audience
Demographic:  Age: 18-30 Gender: Predominantly female, but also appeals to males Socio-economic Status: Middle to upper-middle class	Young adults aged 18-30, predominantly urban, diverse in cultural backgrounds, with a leaning towards a tech-savvy and digitally engaged demographic.
Psychographic:  Creative individuals seeking artistic inspiration and emotional resonance Urban dwellers with an affinity for introspective and contemplative experiences Individuals who appreciate music as a form of self-expression and personal reflection	The primary audience comprises individuals seeking a blend of introspection, escapism, and connection in their music. They are socially conscious, value authenticity, and are drawn to artists who offer a unique perspective on modern life.
Secondary  Target Audience
Demographic: Age: 30-45 Gender: Balanced Socio-economic Status: Middle class and above Education: Varied educational backgrounds Psychographic:  Individuals seeking a break from the mainstream, desiring a more nuanced musical experience.  Those who appreciate the blending of genres and artistic experimentation.  Urban professionals seeking relaxation and moments of introspection.	Late teens to mid-thirties, with a focus on fans of alternative and electronic music genres. This group may also include older listeners with an appreciation for innovative and boundary-pushing music. This audience seeks a unique musical experience and values artists who push artistic boundaries. They are likely to be early adopters of emerging trends in music and technology.
Theme/Message
"Oceans and Engines" encapsulates the journey of self-discovery, likening life's experiences to the flow back and flow of oceans and the constant motion of engines driving us forward	It encourages listeners to embrace change, find solace in the unknown, and recognize the beauty in life's impermanence.
Star, Personality
A 17-year old ordinary woman who is very expressive	Known for her introspective and genre-blending style, presents herself as an artist with a keen understanding of contemporary issues. Her authentic, unfiltered approach to music resonates with audiences seeking genuine connections through art. Through her music and public persona, she embodies a balance between vulnerability and strength, offering a relatable figure for her fanbase.
Representations (groups, places, events)
Asian (Indonesian couple), Bali beach	The song's music video and promotional materials will feature juxtapositions of natural landscapes and urban environments, highlighting the contrast between organic elements like oceans and the industrial world of engines. Visuals will be characterised by rich, dreamlike cinematography with moments of stark reality, underscoring the song's thematic dichotomy.
Dominant Reading
How she finally can leave the past behind	The dominant reading of "Oceans and Engines" will be an appreciation for Niki's ability to merge modern electronic soundscapes with poignant lyricism, creating a captivating and thought-provoking listening experience. The audience will perceive the song as a reflection on the challenges and beauty of living in a world where nature and technology coexist.
Audience interaction / Engagement
A        A song that audience can understand every lyrics  lyrics and audience are able to react and give opi     opinion about the song	Niki will engage with her audience through social media platforms, hosting live Q&A sessions, behind-the-scenes content, and interactive challenges related to the song's themes. Additionally, she will encourage fan-generated content, inviting interpretations and creative responses to "Oceans and Engines".
Group
Satria, Theo, Nadine	A level Media Studies: Comp 3 Music Video