Research: Social Media

This blog includes the social media research for component 3. 
Credit: Nadine 

BLACKPINK 

BLACKPINK's Instagram page is a masterclass in visual aesthetics and strategic curation. The arrangement of each post reflects a meticulous attention to detail, with a harmonious blend of vibrant colors and a consistent visual theme that resonates with the group's energetic and stylish image. The use of striking visuals, whether from performances, photoshoots, or behind-the-scenes moments, keeps the content dynamic and engaging. The clever mix of promotional material, casual snapshots, and fan interactions creates a well-rounded narrative that resonates with the diverse interests of their global audience. The inclusion of relevant information, such as release dates and announcements, ensures fans stay informed while maintaining the allure of exclusivity. Overall, BLACKPINK's Instagram page is not only a platform for promotion but a carefully curated visual journey that captivates and connects with fans on a personal level. 

It's a brilliant strategy to position your MV teaser video prominently in the center of your social media feed, flanked by the release schedule on either side. This not only creates a visually striking and cohesive layout but also effectively captures the audience's attention even before they delve into the specific content. By utilizing this arrangement, we're enhancing the anticipation and ensuring that followers immediately encounter key information about the upcoming release. The symmetry and balance of the layout contribute to a clean and organized aesthetic, making it easy for your audience to navigate and engage with the content. Following BLACKPINK's lead in this approach demonstrates a thoughtful consideration of visual storytelling, allowing your social media presence to convey information effectively while maintaining an appealing and professional appearance. 

Positioning our digipack post in the center of your social media feed, surrounded by MV-related photos on the right and left, is a smart and visually cohesive approach. This layout not only ensures a clean and organized aesthetic but also creates a narrative flow for your audience. By featuring MV-related content on both sides of the digipack announcement, you are providing context and building anticipation for the overall release. This strategy encourages followers to engage with your content holistically, enhancing their experience as they navigate through your feed. It also allows you to maintain a thematic consistency, reinforcing the connection between the MV and the accompanying physical release. Just like BLACKPINK's effective use of visual storytelling, this approach can effectively capture your audience's attention and create a compelling and immersive social media experience. 

BTS 

We are considering the concept of sharing multiple photos derived from photoshoots featuring our artists, aligning with the themes of our songs and music videos. This approach, similar to BTS's strategy in promoting a solo track, intends to provide a visual narrative that reflects our artists' image and the essence of our songs. The objective is to offer the audience a glimpse into the visual aesthetics of our music videos, allowing them to anticipate and connect with the themes portrayed. 

The two captivating photos have sparked our interest as we contemplate an impactful strategy for their utilization. We are considering the creation of an engaging Instagram story, which, when featured as a highlight, has the potential to generate heightened anticipation among our audience. This story will serve as an informative hub, sharing intricate details about the scheduled song release, the premiere of the music video, and various other events related to the promotion of the song.

By adopting this approach, we aim to not only showcase the visually striking elements captured in those photos but also provide our audience with a comprehensive and dynamic narrative around the upcoming release. This curated Instagram story and highlight will act as a central source for fans to access essential information, creating a sense of excitement and anticipation as they look forward to the unfolding of the song's journey. Through this interactive and visually appealing strategy, we aspire to deepen the connection between our artists and their dedicated followers, fostering a shared enthusiasm for the upcoming musical endeavor. 

KESHI 

We've observed that Keshi's social media posts, while not as meticulously organized as those of BTS or BLACKPINK, uniquely capture his persona as both a celebrity and an everyday individual. We are considering adopting a similar approach for our social media pages to enhance the connection between our artists and the audience. Our goal is to maintain authenticity, showcasing a genuine and relatable side of our artists.

In addition to embracing a more casual and personal aesthetic, we aim to incorporate a consistent color palette that resonates with the themes of our songs and music videos. This intentional use of colors not only aligns with the artistic vision of our content but also contributes to shaping the desired image for our artists.

By combining this approach, focusing on authenticity and using a thematic color scheme, we aspire to create a visually compelling and emotionally resonant online presence. This strategy seeks to strengthen the bond between our artists and the audience, fostering a deeper connection by offering a more intimate and genuine glimpse into the lives and creative processes of our musical talents. 

JENNIE & ROSE BLACKPINK 

Looking at how Jennie and Rose from BLACKPINK handle their personal accounts teaches me a lot about social media. They make sure their posts match their style while also being real and showing behind-the-scenes stuff. They talk to their fans a lot and share things their fans make, which makes everyone feel like part of a big group. They also tell stories and talk about their projects in a way that keeps people interested. Posting regularly and sticking to a schedule helps too. By doing these things, I can make my social media more interesting, connect better with my audience, and get people excited about what I'm doing.