Nadine's AS Media Studies: February 2023

Monday, February 27, 2023

2nd article draft + final article

This is my second article, it is totally different from the first article because I decided to change the main cover line of my magazine and discuss about another topic which is more or less related with the first article.

- DRAFT
The term "Worldwide Beauty" is so tied to Anileve and Jasmine May. After a more than ten-year absence, these two iconic models have returned to the media and modeling industry. These two senior models are reported to be on hiatus for various reasons. Anileve decided to take a sabbatical from the entertainment industry in 2011 in order to focus on her education. This lovely beauty, born in 1994, has just finished college in California. In contrast to Ani, Jasmine arrived shortly after her junior since she married on October 12, 2011.

The agencies for the two senior models also shared the wonderful news that these two legends would return to the world of entertainment on April 4, 2022. YGKPlus also stated that they would return as active models, ready to walk the runways and appear in fashion magazines. On September 22, 2022, marking the start of a new chapter, the two visited Paris Fashion Week as Dior and Yves Saint Laurent brand ambassadors. Anileve has been a Dior ambassador since June 2022, whereas Jasmine has appeared in publications multiple times as a YSL representative before her break and has been a global ambassador since May 2022.

Fashion enthusiasts claim to be pleased with the return of these two senior models to the fashion industry because both are known to have a significant influence on the fashion world. The two met in an interview after their appearance at Milan Fashion Week as the start of their comeback. A few hours after Mnet's official video was posted on their YouTube channel, the video interview titled "Worldwide Beauty is Returning" immediately seized first place in trending YouTube and Twitter. The two discussed their sentiments about their comeback after so many years of silence in a 2-hour-43-minute video conversation.

- FINAL ARTICLE

The term "Worldwide Beauty" is so tied to Anileve and Jasmine May. After a more than ten-year absence, these two iconic models have returned to the media and modeling industry.

These two senior models are reported to be on hiatus for various reasons. Anileve decided to take a sabbatical from the entertainment industry in 2011 in order to focus on her education. This lovely beauty, born in 1994, has just finished college in California. In contrast to Ani, Jasmine arrived shortly after her junior since she married on October 12, 2011.

Netizens expect that with the return of these two well-known models, there will be new colors in the modeling field, which will, of course, capture the attention of many people in the future. Furthermore, supporters hope that both of them can use classic notions with a new twist and become an inspiration for the fashion world and other models to radiate their aura and beauty in front of the globe.

YGKPlus also stated that the two models will collaborate on a large year-end project that will be more exclusive than usual given that this is their second appearance in a long time.

This project is titled "Born To Shine," and it will result in the publication of a limited edition magazine with a very restricted number of copies. According to calibration, this edition of the magazine will be launched in early 2023 and will be a magazine that covers the tale of their career journey from the beginning of their debut as models to today. Furthermore, the title "Born To Shine'' was inspired by Anileve and Jasmine May's fans' nicknames. And it is believed that this magazine would inspire a million people who are still looking for their abilities.

Dior and Yves Saint Laurent are known to have participated to this initiative and gave significant support for its success from the beginning. Fans are even more astounded to discover how much love and attention the two brands have lavished on Anileve and Jasmine May. Furthermore, Dior and YSL are said to have created a bespoke gown for their respective brand ambassadors to wear at the press conference on December 28, 2022. A distinctive dress that is associated with the qualities and image of the two models and, of course, is strongly tied to the magazine's title.

Anileve and Jasmine May discussed the idea briefly in a live Instagram video on December 3, 2022. Ani herself stated that she did not anticipate her career being covered by the media. Jasmine, on the other hand, commented that she had not expected so many fans to be waiting for her appearance and that she was greeted with great excitement by the people.

Masthead (ideas + final)

These are the examples of the masthead font types and the final font include a slogan which is made by my teammate, Rania.

EXAMPLES

FINAL

Friday, February 17, 2023

Plan + development

This the final example of my magazine cover, I am planning to have the same cover lines.

*these models are from Pinterest

- COVER

I changed the main cover line from "New Year, New You" to "Worldwide Beauty".

- AD (1)

- AD (2)

- CONTENT PAGE (1)

- CONTENT PAGE (2)

- CONTENT PAGE (3)

Thursday, February 16, 2023

Cover mock

These two pictures are the mock for our magazine cover and the models are our classmates.

1st MOCK

2nd MOCK

Wednesday, February 8, 2023

Ideas (magazine names + coverlines)

These are the ideas of magazine names and my magazine series coverline ideas.

- MAGAZINE NAMES

à la cantique
belle toi
pose deux-trois
collectif de luxe
A le jegeg
Consuetudo
Fulminare
Apricus
Raine
Moda

*Final: RAINE

- COVERLINES

18+ iconic fashion looks from ….
Fresh winter look to get your Christmas date
Winter collective’s new looks of the season
The new day-dressing art
New year, new you
Discover secrets of K-idol’s glass skin
Crazy cool winter travel look inspired by
Why else are people enamored with their fresh appearance and flawless skin?
Girl boss winter make-up from [makeup brand - Laneige]
Stunning at any age from [skincare brand - Innisfree]

*Final (main coverline): "WORLDWIDE BEAUTY"

1st Article Draft

This is the first draft f my article (spread page).

Title: [name], the most influential fashion celebrity in the last 6 months

The term "fashion icon" sometimes reminds youngsters of someone they are emotionally attached to. — frequently showcasing new fashion trends that typically capture the public's attention, particularly young ladies who are interested in fashion. Furthermore, her status as a brand ambassador for world-renowned fashion labels has improved her visibility and respect in the fashion industry. Month after month, search inquiries for her name in relation to fashion and style increased, making her the most influential celebrity in fashion over the past six months. This is further reinforced by the fact that it has been the top brand reputation carrier for the last eight months.

Many well-known brands, like Dior, chose her to be their official brand ambassador in 2020, which immediately lifted Dior's share price by up to $400 USD once the announcement was released. In fact, she's been dubbed "Lady Dior" since Dior seemed to like her. Even when Dior celebrated its 22nd birthday on January 9, 2023, it released a bag and shoes with the theme —. Both products have a light blue hue that is soothing and appealing to the eye. Furthermore, light blue is a well-known favored hue color. Dior is also known to regularly present her with blue roses when she achieves new milestones or celebrates key occasions, such as her birthday recently.

— is well-known in South Korea for frequently inventing new fashion trends or appearances. Like the recent fad of wearing a fuzzy hat in her latest comeback photoshoot, which she originally posted on June 18 2022, which instantly drew the attention of many people, prompting many young people to purchase and wear fuzzy hats. Because it is more modern and contemporary, the fuzzy hat provides the sense of being from the year 2000. When attending major events, the tweed suit is one of the go-to looks. In addition, when attending formal events, she frequently wears a suede blazer. The clothing suit adds to her refined and attractive appearance.

Moving on to the current narrative, the 7 most influential celebrities during Paris Fashion Week 2021 were recently announced based on their EMV (Earned Media Value). K-Pop fans were immediately drawn to this list because the first rank, presumably the top rating, was taken by one of the K-Pop idols.

— came in first place with a total EMV of $20 million. Meanwhile, Dior was the top brand in Paris Fashion Week clothes and accessories EMV with a revenue of more than $32 million, an increase of 871% over the previous year. — accounted for 54.6% of the EMV value earned, and 329 influencers contributed another $20 million. With an EMV of more than $20 million, this statistic places her as the TOP 1 Influencer in Paris Fashion Week.

― has been the inspiration of Kim Jones, Dior's artistic and creative director, since February 2020.

Then, in October 2020, — was named Dior's worldwide brand ambassador. In late August 2020, she appeared in a Dior Fall 2021 commercial campaign directed by Kim Jones. In addition, she has participated in numerous photo assignments to promote Dior clothing and accessories.

"We are very pleased to announce the continuation of the relationship between Dior and ―, who will represent them as worldwide ambassadors," said the brand in a statement.

Since 1946, Christian Dior has steered the company. Since Dior has long been trusted by customers, they are unlikely to be hasty in selecting global ambassadors, and — considered the best choice they have ever made. She is extremely gifted, has a global fan base, and has an excellent sense of fashion.

Case Studies (SYNERGY)

Coffee candy that is very popular with the people of Indonesia, Kopiko has succeeded in making a splash after debuting in the drama Vincenzo (2021). Kopiko candy appeared in episode 14 when Kim Yoon Hye and Jung Ji Young were lurking in the car. Then in episode 15 during the scene in the lawyer's office, Song Jong Ki was also found enjoying the coffee candy.

The MYOR stock code collaborated with a production house in South Korea to produce a drama series starring actor Song Joong-ki entitled Vincenzo. Apart from being broadcast on South Korea's national television station, tvN, this drama is also broadcast via Netflix and can be watched from various countries.

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Samsung Electronics has officially signed their first partnership with one of the idol groups from South Korea, BTS. This collaboration then launched the 'Connect BTS' art project which aims to market its newest Smartphone and expand collaboration with other fields. Through the Connect BTS global project, Samsung hopes they can leverage their strong fan base and youthful image to target millennials around the world.

-Advantages-
1. More content
2. More merchandise

Uses and Gratification theory:
- Personnel identity

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After nine years of being absent from singing drama soundtracks, IU is now back filling in the soundtrack for the hit drama, 'Crash Landing on You'. The 'Crash Landing on You' has also confirmed the news. the reason IU agreed to fill in the 'Crash Landing on You' OST, was because the scriptwriter, Park Ji Eun, was very close to IU. Previously, IU and Park Ji Eun had worked together in the KBS drama 'The Producers'.

The song entitled "I Give You My Heart" managed to touch the hearts of the audience, so that it could occupy a good position on the music chart. With this, "I Give You My Heart" is the second song in 2020 to achieve a perfect all kill. Previously the same achievement was recorded by Zico with his song "Any Song" which went viral on social media.