Research: Social Media

This blog includes the social media research for component 3. 
Credit: Nadine 

BLACKPINK 

BLACKPINK's Instagram page is a masterclass in visual aesthetics and strategic curation. The arrangement of each post reflects a meticulous attention to detail, with a harmonious blend of vibrant colors and a consistent visual theme that resonates with the group's energetic and stylish image. The use of striking visuals, whether from performances, photoshoots, or behind-the-scenes moments, keeps the content dynamic and engaging. The clever mix of promotional material, casual snapshots, and fan interactions creates a well-rounded narrative that resonates with the diverse interests of their global audience. The inclusion of relevant information, such as release dates and announcements, ensures fans stay informed while maintaining the allure of exclusivity. Overall, BLACKPINK's Instagram page is not only a platform for promotion but a carefully curated visual journey that captivates and connects with fans on a personal level. 

It's a brilliant strategy to position your MV teaser video prominently in the center of your social media feed, flanked by the release schedule on either side. This not only creates a visually striking and cohesive layout but also effectively captures the audience's attention even before they delve into the specific content. By utilizing this arrangement, we're enhancing the anticipation and ensuring that followers immediately encounter key information about the upcoming release. The symmetry and balance of the layout contribute to a clean and organized aesthetic, making it easy for your audience to navigate and engage with the content. Following BLACKPINK's lead in this approach demonstrates a thoughtful consideration of visual storytelling, allowing your social media presence to convey information effectively while maintaining an appealing and professional appearance. 

Positioning our digipack post in the center of your social media feed, surrounded by MV-related photos on the right and left, is a smart and visually cohesive approach. This layout not only ensures a clean and organized aesthetic but also creates a narrative flow for your audience. By featuring MV-related content on both sides of the digipack announcement, you are providing context and building anticipation for the overall release. This strategy encourages followers to engage with your content holistically, enhancing their experience as they navigate through your feed. It also allows you to maintain a thematic consistency, reinforcing the connection between the MV and the accompanying physical release. Just like BLACKPINK's effective use of visual storytelling, this approach can effectively capture your audience's attention and create a compelling and immersive social media experience. 

BTS 

We are considering the concept of sharing multiple photos derived from photoshoots featuring our artists, aligning with the themes of our songs and music videos. This approach, similar to BTS's strategy in promoting a solo track, intends to provide a visual narrative that reflects our artists' image and the essence of our songs. The objective is to offer the audience a glimpse into the visual aesthetics of our music videos, allowing them to anticipate and connect with the themes portrayed. 

The two captivating photos have sparked our interest as we contemplate an impactful strategy for their utilization. We are considering the creation of an engaging Instagram story, which, when featured as a highlight, has the potential to generate heightened anticipation among our audience. This story will serve as an informative hub, sharing intricate details about the scheduled song release, the premiere of the music video, and various other events related to the promotion of the song.

By adopting this approach, we aim to not only showcase the visually striking elements captured in those photos but also provide our audience with a comprehensive and dynamic narrative around the upcoming release. This curated Instagram story and highlight will act as a central source for fans to access essential information, creating a sense of excitement and anticipation as they look forward to the unfolding of the song's journey. Through this interactive and visually appealing strategy, we aspire to deepen the connection between our artists and their dedicated followers, fostering a shared enthusiasm for the upcoming musical endeavor. 

KESHI 

We've observed that Keshi's social media posts, while not as meticulously organized as those of BTS or BLACKPINK, uniquely capture his persona as both a celebrity and an everyday individual. We are considering adopting a similar approach for our social media pages to enhance the connection between our artists and the audience. Our goal is to maintain authenticity, showcasing a genuine and relatable side of our artists.

In addition to embracing a more casual and personal aesthetic, we aim to incorporate a consistent color palette that resonates with the themes of our songs and music videos. This intentional use of colors not only aligns with the artistic vision of our content but also contributes to shaping the desired image for our artists.

By combining this approach, focusing on authenticity and using a thematic color scheme, we aspire to create a visually compelling and emotionally resonant online presence. This strategy seeks to strengthen the bond between our artists and the audience, fostering a deeper connection by offering a more intimate and genuine glimpse into the lives and creative processes of our musical talents. 

JENNIE & ROSE BLACKPINK 

Looking at how Jennie and Rose from BLACKPINK handle their personal accounts teaches me a lot about social media. They make sure their posts match their style while also being real and showing behind-the-scenes stuff. They talk to their fans a lot and share things their fans make, which makes everyone feel like part of a big group. They also tell stories and talk about their projects in a way that keeps people interested. Posting regularly and sticking to a schedule helps too. By doing these things, I can make my social media more interesting, connect better with my audience, and get people excited about what I'm doing. 

Copyright Permission

This blog post include an email that I (Nadine) made as an permission to use the song, the email will be sent to the singer's label which is 88rising. 

Reflection: Sending an email to the artist's label for copyright permission in an MV project is a crucial step, demonstrating a commitment to legal compliance and professional collaboration. This formal communication establishes clear terms, protects the project from legal issues, and fosters transparency. The email trail provides a documented agreement, serving as tangible proof of the understanding between the filmmaker and the rights holder, ensuring a responsible and legally sound creative process. 

*E-mail content* 

Subject: Request for Copyright Permission: NIKI's "Oceans & Engines" for Media Studies Project

Dear 88rising Team,

I hope this email finds you well. My name is Nadine Diva, and I am writing to you on behalf of my group. We are currently working on a media studies project, specifically a music video, as part of our coursework.

After careful consideration, we have chosen the song "Oceans & Engines" by NIKI for our project. We believe that the thematic elements and musical composition of the song align perfectly with the creative vision we have for our music video. NIKI's artistry resonates with our concept, and we are excited about the opportunity to bring her work to life in our project.

Understanding the importance of copyright protection and respecting the intellectual property of artists, we are writing to formally request permission to use "Oceans & Engines" in our media studies project. We are aware that 88rising manages the rights to NIKI's music, and we would like to ensure that all necessary permissions and licenses are obtained to proceed with our project.

Our project is non-commercial, and its sole purpose is educational, aiming to showcase our understanding of media studies concepts and filmmaking techniques. We assure you that the music video will not be used for any commercial purposes, and we are committed to giving proper credit to NIKI for her contribution to the project.

To facilitate the process, we kindly request information on the specific steps and requirements involved in obtaining the necessary permissions for the use of "Oceans & Engines" in our media studies project. Additionally, if there are any associated fees or forms that need to be completed, please provide guidance on how we can proceed.

We understand the importance of protecting intellectual property, and we want to ensure that our project complies with all relevant copyright laws and regulations. We appreciate your time and consideration of our request and look forward to receiving guidance on the necessary steps to move forward with this exciting project.

Thank you for your attention to this matter, and we eagerly wait your response.

Sincerely,

Nadine Diva M. 

Actor/Performer Screen Test

This blog post was written by me (Nadine) which contains several of our chosen stage names and what we have chosen to be the stage names of our artists as well as who will be the actors in our MV along with the reasons why we chose them.

Reflection: Through careful discussions and thinking, we've picked an artist name that fits well with the song we've chosen and matches the style of the original singer. This careful selection process has been really helpful in deciding which actors to cast in our music video. The artist name we chose helps us figure out which actors best match the mood of the song and fit with the image we want to create. This way of making decisions ensures that our artist name and the visuals in the music video go together smoothly, showing our artistic vision in a clear and consistent way.

Artist
To ensure our artist aligns with her Asian background, we deliberated on selecting an aesthetically pleasing name for her. It's crucial that the name complements the artist's image on album covers and song titles, influencing how the audience perceives her. However, considering the need to cater to an English-speaking audience, we aimed for a name that strikes a balance between her cultural heritage and a Western appeal. The chosen name leans towards a mixed feel, with a first name carrying a Western vibe. We specifically aimed for a name that resonates with the calm and gentle demeanor exhibited by some of the original singers of the song. Additionally, the name was selected to align with the overall vibe of the song and to be adaptable to future branding efforts. 

These are some the lists of the name we discussed: 
1. Dylan 
2. Youra 
3. Luna 
4. Sze 
5. Jeju 
6. Chila 

Ultimately, we settled on the name LUNA for our artist. We found it to be a straightforward yet representative choice that aligns with our vision. The simplicity of the name adheres to industry norms for female artists while maintaining a unique quality that sets our artist apart. LUNA not only stands out but also seamlessly captures the desired vibe we aim to convey through her music. 

Cast 
Given that "Oceans & Engines" narrates the tale of departure, we perceive it as a song imbued with the sincerity and innocence of a teenage soul once entangled in love but ultimately facing failure. To visually capture the essence of the song, we've decided to cast two individuals who will play pivotal roles in our music video. In line with our initial choice of an Asian woman as our featured artist, we have opted to recruit an Asian woman for a lead role. We envision someone with a calm demeanor and a cheerful appearance to embody the essence of the song. Additionally, we're looking to cast a male actor of Asian descent to complement the storyline and bring authenticity to the project. 

These are some lists of the potential actors from our discussion: 
1. Daudy & Monik (Theo's friend) 
2. Davin & Melody (our friend) 
3. Ethan & Nathasya (Theo's friend) 

Furthermore, the narrative for our music video revolves around the protagonist (the artist) grappling with the lingering memories of her departed lover. We aim to portray the moments of joy and happiness shared between the artist and her late partner, followed by a depiction of the emptiness that persists in the artist's life after the departure. In keeping with the intimate nature of the storyline, we have opted to cast only two individuals who will portray the couple. Our focus will be primarily on the female lead, allowing the narrative to unfold through her perspective. 

After careful consideration and discussions, we are pleased to announce that Ethan and Nathasya, both close associates of ours, have enthusiastically agreed to take on the roles in our music video. We believe that their chemistry and capabilities will effectively convey the emotional depth and authenticity needed for the storyline. 

Screen Test 
Having solidified our cast list, we've taken the next step by arranging screen tests for the potential actors we've identified. This process will enable us to assess each candidate's ability to embody and portray the characters envisioned for our music video. Through these screen tests, we aim to determine the best fit for bringing the narrative to life, ensuring that the selected actors authentically capture the emotions and nuances essential to the storyline. This meticulous approach reflects our commitment to delivering a music video that resonates with the intended narrative and emotional impact. 

Location Scouting

These are some locations that we choose to be the setting for our MV project, credit for Theo. 

Reflection: The process of location scouting plays a pivotal role in the success of a music video (MV) project, serving as a key element in shaping the overall visual narrative. Each location chosen contributes not only to the aesthetic appeal but also to the storytelling and atmosphere of the MV. 

We opted for Bali as our primary location, as it epitomizes our mainland and is renowned for its natural landscapes. This choice aligns with the genre conventions of an Indie/alternative music video, fitting within the constraints of a low budget. The selected location is intended to evoke a sense of core memories within the narrative. 

List of locations chosen: 

• Peninsula ITDC Nusa Dua
• Gunung Payung beach
• Balangan Beach
• Saga coffee shop
• Cosmic Parking Lot 

Terminology

These are some important terminologies that are often used during my progress in this MV project. 

Reflection: The integration of a terminology blog post in our music video project has proven indispensable, serving as a central reference point for industry-specific terms. 

1. star: the actor of the MV. 
2. moodboard: a visual collage or arrangement of images, colors, and elements intended to convey a particular mood, theme, or design concept. 
3. screenplay: written document that outlines the structure and dialogue of a film or television show, serving as a blueprint for production. 
4. storyboard: visual script outline. 
5. branding: art of crafting a memorable identity. 

Technical Skills (online)

 This is a blogpost for me to share my technical issues/difficulties and how did I solve it. 

Reflection: In this recent blog post discussing the significance of technical skills in our music video project, we underscored the crucial role these skills played in shaping the project's success. The post emphasized the importance of clear communication and collaboration facilitated by technical expertise. 

1) Having a tech issue in embed the weekly tracker into my blog post. 

This YouTube video helped me in embed the weekly plan tracker that have been shared by my teacher. 

2) Having an issue in embed Google doc to blog post. 

Development

This is our team ideas development, we have a shared document where we use to share our ideas and combine it together. 

Reflection: This blog post in our music video project has proven to be instrumental in steering the creative process and ensuring a cohesive outcome. By collaboratively crafting a detailed document, we were able to streamline decision-making on critical aspects such as shots, scenes, and equipment needs. This not only provided a comprehensive guide for the production team but also offered a nuanced understanding for actors involved. The blog post served as a roadmap for our project, enhancing communication and coordination among team members. It played a pivotal role in shaping the screenplay and determining the choice of location, ultimately contributing to the overall success of the Indie/alternative music video within the constraints of a low budget. 

Cast:

• Daudy & Monik (Theo’s friend)

• Davin & Melody

• Nathasya & Ethan (Theo’s friend)

Stage Name:

• Dylan

• Youra

• Luna

• Sze

• Jeju

• Chila

Timeline/Schedule

Storyline:

*dream 

SCENE 1 

- main chr wake up in the car 

- checking her phone notification (difference between the time - chat from her bf & time on her phone) 

- turn towards the specified location 

- her bf walked towards her 

SCENE 2 [both of them went for museum date] 

- going around the museum (camera shot towards some of the properties in the museum) 

SCENE 3 [arcade] 

- playing basketball scene 

- bombom car 

SCENE 4 [photo booth] 

SCENE 5 [picnic at beach] 

- having deep conversation 

- her bf run slowly towards the sunset and slowly fade away 

*nostalgia 

SCENE 6 

- main chr wake up in the car [again] 

- checking her phone & turns out that the chat from her bf never exist 

- looking towards the specified location (her bf isn't there) 

SCENE 7 [listening to music in the car] 

- camera shot towards the radio in the car (showing the song title - the song they listened together) 

SCENE 8 [museum] 

- walking around the museum (same museum) alone 

Scene List/Idea Development:

• Motorbike 

• Strolling in beach

• Night strolling (Lip Sync)

• Karaoke in Car 

• Drive in Cinema

• Waking up in the car (first scene) (prom dancing as the her boyfriends picks her up)

• Picnic 

• Chatting scene 

• Sleeping in the car

*Dreaming scene* 

Sleeping in the car - Awake and checking phone and her boyfriend approach her - Picnic in a beach and doing an iconic handshake

Location:

• Peninsula ITDC Nusa Dua

• Gunung Payung beach

• Balangan Beach

• Saga coffee shop

• Cosmic Parking Lot

Reference: