Here are my notes/plan for media ecology question!
Explain what you think is the most significant change in the media recent years.
[Industry]
Techniques such as algorithmic content selection and user personalization can introduce risks and societal threats. The challenge of balancing these opportunities and benefits against their potential for negative impacts underscores the need for more research in responsible media technology. While AI has brought many benefits to the media industry, it has also raised several ethical concerns. One of the most significant concerns is the potential for bias in AI algorithms. AI algorithms are only as unbiased as the data they are trained on. If the training data contains biases, the algorithm will also be biased. For example, if an AI algorithm is trained on data that contains racial biases, it will also produce biased results. This could lead to discriminatory practices in the media industry, such as targeted advertisements based on race or gender. Another concern is the potential for AI to be used for deepfake content, which involves creating fake audio, video, or images that appear to be real. Deepfake content has the potential to undermine the credibility of the media and erode public trust in journalism.
- Representation of Gender and Identity (Stuart Hall, David Gauntlett): AI can be used to analyze media content for gender representation, potentially shedding light on biases, stereotypes, or underrepresentation of certain identities.
A key consequence of digitalization and the new business models that have become possible is that new competition has emerged for the media industry. There are, for example, new niche players who are able to target specific user demands more accurately, thus threatening to take over positions previously held by traditional media houses and their established editorial processes. For example, finn.no has become the main platform for classified ads in Norway, a sector previously covered primarily by traditional media; Twitter has become a major debate platform, making it possible to bypass the traditional media; Facebook appears to give us far more insight into peoples’ lives than the personals sections in the newspapers ever did; and Netflix, HBO, Twitch, TikTok, and YouTube challenge the positions owned by the commercial and public broadcasters in the culture and entertainment sectors. Large platforms, such as Facebook, aggregate content and services more efficiently than the media has been able to, capitalizing on both content curation by users and algorithms for predictive content personalization. Ultimately, these large platforms now act as powerful media distribution channels, while traditional media organizations have become content providers to these platforms, almost no different than just about anyone else with a smartphone.
[Audience]
One of the major areas in which AI impacts media and entertainment is content creation. AI algorithms can now analyze vast amounts of data to create content tailored to specific audiences. For example, Netflix uses machine learning algorithms to analyze viewing data and recommend content to users, while companies such as Jukin Media and Storyful use AI to analyze user-generated content and identify potential viral hits. AI is also being used to create new forms of content, such as virtual influencers and computer-generated actors. AI is also being used to enhance the consumer experience in entertainment. For example, chatbots are increasingly being used by entertainment companies to provide customer service and answer frequently asked questions, while voice recognition technology is being used to allow consumers to control their entertainment experience hands-free. AI-powered personal assistants such as Amazon’s Alexa and Google Assistant are also being integrated into entertainment systems, allowing consumers to control their entertainment experience with voice commands.
- Reception theory (Stuart Hall): AI-driven recommendation algorithms analyze user data to suggest content based on past behavior. This shapes the media consumption habits of audiences, potentially influencing their tastes and preferences over time.
This is the statement of intent of our group that provides information on the song we selected, the personality of our performer, the genre, the intended audience, and more.
Credit: Theo & Nadine Reflection: Statement of intent serves as a roadmap, ensuring coherence and consistency throughout production stages, facilitating communication with collaborators and enhancing the overall impact of the project. Essentially, the statement of intent is a foundational tool for translating ideas into a visually compelling and thematically resonant music video.
Statement of Intent
Genre
Alternative/Indie
The music video adopts a cinematic and ethereal aesthetic. Utilising elements of magical realism, it seamlessly weaves together surreal underwater sequences and urban landscapes, effectively blurring the lines between reality and imagination. This visual style complements the dreamy and introspective nature of the song.
Song
Oceans and Engines - NIKI
"Oceans and Engines" is a sonically rich composition that seamlessly blends melodic indie-pop with electronic undertones. The introspective lyrics explore themes of self-discovery and the ebb and flow of life's journey. The song was chosen for its emotive depth, relatability, and the ability to evoke a visceral response from listeners.
Primary Target Audience
Demographic:
Age: 18-30
Gender: Predominantly female, but also appeals to males
Socio-economic Status: Middle to upper-middle class
Young adults aged 18-30, predominantly urban, diverse in cultural backgrounds, with a leaning towards a tech-savvy and digitally engaged demographic.
Psychographic:
Creative individuals seeking artistic inspiration and emotional resonance
Urban dwellers with an affinity for introspective and contemplative experiences
Individuals who appreciate music as a form of self-expression and personal reflection
The primary audience comprises individuals seeking a blend of introspection, escapism, and connection in their music. They are socially conscious, value authenticity, and are drawn to artists who offer a unique perspective on modern life.
Secondary Target Audience
Demographic:
Age: 30-45
Gender: Balanced
Socio-economic Status: Middle class and above
Education: Varied educational backgrounds
Psychographic:
Individuals seeking a break from the mainstream, desiring a more nuanced musical experience.
Those who appreciate the blending of genres and artistic experimentation.
Urban professionals seeking relaxation and moments of introspection.
Late teens to mid-thirties, with a focus on fans of alternative and electronic music genres. This group may also include older listeners with an appreciation for innovative and boundary-pushing music. This audience seeks a unique musical experience and values artists who push artistic boundaries. They are likely to be early adopters of emerging trends in music and technology.
Theme/Message
"Oceans and Engines" encapsulates the journey of self-discovery, likening life's experiences to the flow back and flow of oceans and the constant motion of engines driving us forward
It encourages listeners to embrace change, find solace in the unknown, and recognize the beauty in life's impermanence.
Star, Personality
A 17-year old ordinary woman who is very expressive
Known for her introspective and genre-blending style, presents herself as an artist with a keen understanding of contemporary issues. Her authentic, unfiltered approach to music resonates with audiences seeking genuine connections through art. Through her music and public persona, she embodies a balance between vulnerability and strength, offering a relatable figure for her fanbase.
Representations (groups, places, events)
Asian (Indonesian couple), Bali beach
The song's music video and promotional materials will feature juxtapositions of natural landscapes and urban environments, highlighting the contrast between organic elements like oceans and the industrial world of engines. Visuals will be characterised by rich, dreamlike cinematography with moments of stark reality, underscoring the song's thematic dichotomy.
Dominant Reading
How she finally can leave the past behind
The dominant reading of "Oceans and Engines" will be an appreciation for Niki's ability to merge modern electronic soundscapes with poignant lyricism, creating a captivating and thought-provoking listening experience. The audience will perceive the song as a reflection on the challenges and beauty of living in a world where nature and technology coexist.
Audience interaction / Engagement
A A song that audience can understand every lyrics lyrics and audience are able to react and give opi opinion about the song
Niki will engage with her audience through social media platforms, hosting live Q&A sessions, behind-the-scenes content, and interactive challenges related to the song's themes. Additionally, she will encourage fan-generated content, inviting interpretations and creative responses to "Oceans and Engines".
This is a mood board where we combined our ideas for our music video.
Reflection: The inclusion of a mood board in our music video project was pivotal in guiding the visual and emotional aspects of the production. Functioning as a visual compass, the mood board facilitated a shared understanding among the creative team, influencing decisions on locations, lighting, and styling.
This is my research for branding that specifies the meaning and representations of several artist's logo, albums, and their social media branding.
Reflection: Researching my brand is really important for my music video project. It helps me come up with ideas that match who I am and what my fans like. It also makes sure that my video stays true to my style and stands out to keep my fans interested. Basically, it helps me make a video that really shows who I am and keeps people watching.
Branding (1)
Original logo
The BTS logo is a distinctive emblem representing the initials of the group's name, formed by stylized versions of the letters "B," "T," and "S." It incorporates geometric shapes like rectangles and circles, utilizing negative space creatively for a visually intriguing effect. The logo is commonly rendered in monochrome, often in black or white, ensuring versatility and easy recognition. Evolving over the years, the current design is sleeker and more refined, reflecting BTS's growth as a group. Its adaptability allows for seamless application across various contexts, from album covers to merchandise. For fans, known as the ARMY, the logo holds emotional significance, symbolizing their connection to BTS. Universally appealing, the logo's simplicity contributes to its recognition and success as a brand symbol, transcending cultural and linguistic boundaries. Overall, the BTS logo is a well-crafted representation of the group's identity, embodying their journey and the bond they share with their dedicated fanbase.
Album #1: Love Yourself: Answer
The album cover for BTS's "Love Yourself: Her" exudes a sense of elegance and introspection through its minimalist design. Dominated by soft pastel shades of pink and purple, the cover features a delicately rendered, fully bloomed flower, symbolizing growth and self-discovery. The design's simplicity, with a lowercase, modern font for the album title, "Love Yourself: Her," imparts a personal and approachable feel. Subtle textures within the petals add depth, enhancing the overall aesthetic appeal. Universally appealing, this cover aligns with BTS's global popularity and connects with a diverse audience. As part of the larger "Love Yourself" series, the cover contributes to a cohesive visual identity, effectively encapsulating the album's theme of self-love and personal growth in a visually striking manner.
Album #2: Young Forever
The album cover for BTS's "Young Forever" compilation album is a visually striking representation of the group's themes of youth, growth, and self-reflection. Dominated by dark blue and purple hues, the cover features a powerful mirrored image of the BTS members, symbolizing unity and shared experiences. This reflective imagery hints at the duality between public personas and private selves. The bold, uppercase typography of the album title, "Young Forever," provides a clear focal point amidst the complex imagery. A prominent butterfly motif further reinforces the themes of transformation and rebirth. Universally relatable, the design underscores BTS's global appeal and ability to connect with a diverse international audience. The cover maintains continuity with the visual style of the "The Most Beautiful Moment in Life" series, threading a cohesive narrative through BTS's music. Overall, the "Young Forever" album cover encapsulates the group's journey and the universal themes explored in their music in a visually impactful manner.
Social Media
BTS maintains a cohesive and engaging presence across various social media platforms. Their branding is characterized by consistent profile pictures, cover images, and color schemes, ensuring instant recognition. Actively interacting with their fanbase, BTS shares a diverse range of content, including photos, videos, and messages, offering glimpses into their personal lives and creative processes. They adopt a multilingual approach to accommodate their global fanbase, often posting in both Korean and English. BTS strikes a balance between polished, professional content and candid, personal updates, allowing fans to connect on a deeper level. They effectively utilize features like Instagram Stories and live streaming, and strategically employ hashtags to engage in global conversations and promote their music. Additionally, BTS leverages their platform to promote social causes and engage in philanthropic efforts, demonstrating a commitment to making a positive impact beyond their music. Overall, their social media presence embodies authenticity, inclusivity, and a global perspective, contributing to their immense and dedicated fan following. Please note that social media strategies may evolve, so for the most current information, it is advisable to visit BTS's official social media pages.
Branding (2)
Original logo
The BLACKPINK logo is a clean and bold emblem representing the popular South Korean girl group. Featuring uppercase letters in a modern font, it exudes sophistication and contemporary style, aligning with BLACKPINK's image. The logo predominantly utilizes the signature colors of black and pink, creating a visually striking contrast. Symbolically, the interconnected letters signify the unity of the group's four members: Jisoo, Jennie, Rose, and Lisa. This emblem is versatile, easily adaptable for various purposes, and maintains a universal aesthetic, reflecting BLACKPINK's global popularity. It has become an iconic symbol for the group, serving as a powerful representation of their identity and is consistently utilized across their branding efforts, from albums to merchandise. Overall, the BLACKPINK logo embodies unity, style, and international appeal, playing a significant role in the group's visual identity. Please note that this analysis is based on information available up until my last knowledge update in January 2022.
Album #1: The Album
The album cover for BLACKPINK's "THE ALBUM" exudes a sophisticated and timeless aesthetic, primarily characterized by a dominant black background, aligning with the group's name. The album title, "THE ALBUM," is presented in bold uppercase letters, exuding a modern and trendsetting style. The design is notably minimalistic, placing emphasis on the typography and creating a visually striking effect through the contrast of black and white. Subtle photographic texture within the letter "A" adds depth and intrigue. The composition is balanced and symmetrical, contributing to a sense of order and visual appeal. Integrating the group's name within the album title subtly reinforces their brand identity. Overall, the album cover maintains continuity with BLACKPINK's established visual style, ensuring a consistent and appealing representation of their music. This design's universal elegance and simplicity make it accessible and appealing to their diverse global audience, resonating with BLACKPINK's status as an internationally celebrated group. Please note that designs and branding may evolve, so for the most up-to-date information, it's advisable to refer to the official sources or artwork associated with the album.
Album #2: Square Up
The album cover for BLACKPINK's "Square Up" showcases a dynamic and bold visual aesthetic, primarily characterized by vibrant shades of pink, purple, and black. The album title, "Square Up," is presented in confident uppercase letters, exuding modernity and aligning with BLACKPINK's stylish image. Stylized graphic elements like arrows, triangles, and squares add a sense of movement and determination, complementing the album's theme. Action poses of the members contribute to the cover's energy and dynamism. The grid layout provides a balanced and structured composition, emphasizing each member's presence. This design exudes a sleek, modern aesthetic, in line with BLACKPINK's trendsetting image. It maintains continuity with the group's established visual identity, reinforcing their brand image. Universally appealing with its vibrant colors and dynamic composition, the album cover reflects BLACKPINK's global recognition and status as a celebrated group. Please note that designs and branding may evolve, so for the most up-to-date information, it's advisable to refer to the official sources or artwork associated with the album.
Social Media
BLACKPINK maintains a cohesive and engaging presence across various social media platforms, including Instagram, Twitter, and Facebook. Their branding is characterized by consistent profile pictures, cover images, and color schemes, ensuring instant recognition. Actively interacting with their fanbase, known as BLINKs, BLACKPINK shares a diverse range of content, including photos, videos, and messages, offering glimpses into their personal lives and creative processes. They adopt a multilingual approach to accommodate their global fanbase, often posting in both Korean and English. BLACKPINK strikes a balance between polished, professional content and candid, personal updates, allowing fans to connect on a deeper level. They effectively utilize features like Instagram Stories and live streaming, and strategically employ hashtags to engage in global conversations and promote their music. Additionally, BLACKPINK leverages their platform to promote social causes and engage in philanthropic efforts, demonstrating a commitment to making a positive impact beyond their music. Overall, their social media presence embodies authenticity, inclusivity, and a global perspective, contributing to their immense and dedicated fan following. Please note that social media strategies may evolve, so for the most current information, it is advisable to visit BLACKPINK's official social media pages.
Our teacher has provided us to make a mini project which is a lip sync which we do in order to prepare for our final music video project. My expectation for this is so that we can act and do lip sync that looks professional. I feel excited and nervous at the same time because I'm worried that it wouldn't be as good as expected.
Reflection:
We got limited time for shoot and editing so it is not so good as what it was expected. However, we did the shoot from 3 different angles and all of us contributed in each lyrics. The mini project was fun and interesting whereas we can improve our teamwork and lip sync skill as well as our time management and we could explore more camera angles. My role in this mini project is contributing into the lip sync/acting. We had a problem in choosing where we will do the second part and how does the scene will look like because at first we were planning that Theo will do a solo dance at the school gym but then it turns out that the junior were doing the PE lesson there. So we decided to change the scene and we finalize that Theo will do the solo dance on top the school roof using low camera angle and long shot for that scene.
Postmodernism is a mass production has saturated culture to such a degree that it is difficult to tell truth from representation (hyperreality). Some of the postmodernism which is included in the movie "SheHulk" are self-reflexivity, fragmented narrative, and loss of reality.
"SheHulk" is an action-adventure movie that was released in 2022 produced by Marvel Studios. This movie is considered as one of the movie that contains a lot of features of postmodernism, especially, self-reflexivity. Self-reflexivity itself is when the characters acknowledge that they are in film. This is shown through the scene when the character said "this is a mess, none of the storyline make any sense" before it changes to the Marvel menu and SheHulk breaks the wall and ge into the "real life world". This shows that the main characters recognize that she is just a movie character. Another postmodernism key features shown is fragmented narrative whereas the storyline of the movie are jumping back in some scene and it goes back into their actual scene (future). This is utilized to underline the subjective and arbitrary nature of truth and meaning as well as to reflect the complex and multifaceted aspect of reality. Furthermore, SheHulk also include so many loss of reality in the movie. For example, when SheHulk meets KEVIN in Marvel Studio when she move to the real world and when she had a conversation with KEVIN that is not human but instead, KEVIN is a robot that controls the whole movie. Another example is when DareDevil came to the real world and meet SheHulk.
Reflection: This research helps me to begin my project by providing inspiration for both the concept and the music genre. By analyzing existing music videos, I can gather ideas for visual styles, narrative themes, and creative concepts that resonate with you. Additionally, exploring different music genres showcased in these videos can helps me decide which genre aligns best with my vision and artistic direction for my own project. Overall, music video research serves as a valuable source of inspiration and guidance as I begin planning and conceptualizing my music video project.
BIG ANALYSIS
TAYLOR SWIFT - LOVER (2019)
Media Language
In the "Lover" music video, the meticulous use of media language contributes to a visually stunning and emotionally resonant experience. The cinematography employs various camera shots and angles to convey intimacy and atmosphere, ranging from close-ups on Taylor Swift and her love interest to wide shots capturing the overall setting. The mise-en-scene is rich with romantic elements, featuring soft lighting, pastel color palettes, and carefully curated environments that enhance the nostalgic and warm tone of the song. Sound plays a pivotal role as the music complements the visuals seamlessly, creating a harmonious blend that heightens emotional impact. The editing techniques showcase a deliberate pacing, with quick cuts injecting energy into exciting moments and slower edits allowing for emotional depth. In terms of the target audience, the video strategically engages Swift's diverse fan base through social media, teasers, and exclusive content. As a pop music video, it adheres to genre conventions by delivering captivating aesthetics, a coherent narrative structure, and a spotlight on Taylor Swift's persona. Representations within the video carefully frame Swift in relatable and romantic scenarios, and the visual storytelling intricately weaves a narrative that complements the song's lyrics, offering fans a nuanced interpretation. In essence, the "Lover" music video serves as a masterful example of media language, skillfully utilizing cinematography, mise-en-scene, sound, and editing to create a captivating and emotionally charged audiovisual experience.
Audience
The target audience for Taylor Swift's "Lover" music video is diverse, ranging from teenagers to adults who are fans of pop music. Swift's team employed a multifaceted promotional strategy to engage this audience, leveraging social media platforms, music streaming services, and traditional media channels. Teasers and behind-the-scenes content were likely disseminated to generate anticipation, fostering a sense of exclusivity and connection with the artist. The video's thematic focus on romance and nostalgia aligns with the broader interests of Swift's fan base, contributing to the creation of a shared emotional experience. By strategically releasing content on platforms popular among the target demographic, such as Instagram and YouTube, the promotional efforts aimed to reach and resonate with a wide audience. Furthermore, Swift's established persona as a storyteller within her music may have been emphasized, appealing to those who appreciate narrative elements in music videos. In essence, the targeting strategies were designed to not only maintain the loyalty of Swift's existing fan base but also to expand her reach by tapping into the universal themes explored in "Lover."
Genre Conventions
The "Lover" music video adheres to genre conventions commonly found in pop music videos, employing visual elements that align with the genre's expectations. Within the framework of pop music, the video strategically incorporates aesthetically pleasing visuals, a coherent narrative structure, and an emphasis on the artist's persona. Drawing on the song's romantic and nostalgic themes, the mise-en-scene likely features warm lighting, pastel colors, and cozy environments to evoke a sense of intimacy. The camera shots and angles are carefully chosen to convey different emotional nuances, with close-ups emphasizing intimacy and wide shots capturing the overall atmosphere of the scenes. The editing pace and rhythm contribute to the video's overall feel, with seamless transitions or intentional abruptness enhancing emotional impact. Sound elements synchronize with the visuals, creating a cohesive and emotionally resonant experience. These genre conventions collectively serve to appeal to the diverse demographic of Taylor Swift's fan base, ranging from teenagers to adults, and align with the broader expectations of pop music enthusiasts, while also potentially attracting new viewers who appreciate the genre's visual and narrative style.
Representations
In the "Lover" music video, representations are intricately woven into the visual narrative, presenting Taylor Swift in a carefully curated light that aligns with the song's themes. Through meticulous mise-en-scene, the video portrays Swift in romantic and nostalgic settings, employing soft lighting, pastel hues, and cozy environments that resonate with the emotional depth of the song. The representation of Swift's persona is likely characterized by relatability and vulnerability, emphasizing her ability to convey authentic emotions. The inclusion of a love interest, if present, would contribute to the storytelling and further enhance the thematic elements. Visual storytelling plays a pivotal role, with the video serving as a poignant visual interpretation of the song's lyrics. Swift's team may strategically utilize representations to strengthen her connection with the audience, highlighting her as not just an artist but a relatable figure navigating the complexities of love and relationships. The visual representations, therefore, serve as a crucial component in shaping the overall narrative and emotional impact of the "Lover" music video.
BLACKPINK - DDU-DU-DDU-DU (2018)
Media Language The media language of BLACKPINK's "DDU-DU DDU-DU" is a masterful blend of cinematic techniques and meticulous attention to detail. Through a series of carefully orchestrated camera angles and shots, the video encapsulates a sense of empowerment and grandeur. Low angle shots are strategically utilized to amplify the members' presence, imbuing them with a commanding aura. This technique showcases their authority, positioning them as dominant figures in the narrative. Conversely, high angle shots are employed at times to create moments of vulnerability, juxtaposing their strength with a sense of humility. This dynamic interplay of camera angles allows for a multi-dimensional portrayal of the members, highlighting their versatility as performers. The mise-en-scene is nothing short of spectacular, with each frame meticulously designed to convey a sense of opulence and extravagance. The costumes, a testament to BLACKPINK's status as fashion trendsetters, are a visual feast. Each outfit is carefully curated to not only reflect the group's collective style but also to highlight the individual personalities of the members. The set design is equally impressive, featuring a blend of modern, futuristic, and lavish environments. These settings serve as a backdrop for the dynamic choreography, enhancing the overall visual experience and immersing the audience in a world of luxury.
Sound plays a pivotal role in synchronizing the visual elements with the music's rhythm and intensity. The beat, melody, and lyrics are seamlessly integrated with the visuals, creating a cohesive and immersive audio-visual experience. Additionally, the inclusion of impactful sound effects, such as gunshots and explosions, adds a layer of intensity to certain scenes. These auditory cues heighten the sensory experience, effectively engaging the viewer on multiple levels. The editing style of the video is characterized by its rapid pace and precise timing. Quick cuts and transitions, perfectly synchronized with the music's beat, contribute to a palpable sense of energy and momentum. This dynamic editing technique enhances the overall viewing experience, keeping the audience engaged and captivated throughout. Furthermore, montage sequences are strategically employed to efficiently convey information and condense time, particularly during action-packed scenes. This editing choice serves to maintain the video's brisk pace while ensuring that every moment is visually impactful.
Audience BLACKPINK's "DDU-DU DDU-DU" music video is a meticulously crafted visual spectacle designed to resonate with a specific demographic and psychographic profile. The video primarily targets a dynamic audience ranging from late teens to young adults, typically falling within the age range of 15 to 30 years old. This age group is chosen strategically, as they are more likely to connect with BLACKPINK's energetic music style, fashion-forward sensibilities, and the group's overall charismatic appeal. Moreover, while the video's appeal transcends gender boundaries, it tends to skew towards a predominantly female audience, particularly those who are avid followers of fashion, beauty trends, and pop culture phenomena.
Geographically, BLACKPINK's international popularity plays a significant role in defining their target audience. The music video caters not only to their dedicated fan base in South Korea but also resonates strongly with audiences across the United States, Europe, and Southeast Asia. This international reach is a testament to BLACKPINK's global influence and indicates their ability to captivate audiences from diverse cultural backgrounds. Psychographically, the video caters to a lifestyle-conscious audience deeply entrenched in pop culture. The target viewers are likely socially active individuals who relish attending concerts, music events, and staying updated with the latest entertainment news. They are also fashion and beauty enthusiasts, finding inspiration in BLACKPINK's trendsetting style. The video's imagery and lyrics exude confidence and empowerment, aligning with the values and aspirations of its target audience. Themes of self-assuredness and assertiveness resonate strongly with young adults who are navigating their own paths to self-discovery and identity.
Moreover, the video strategically engages a socially savvy audience. The target demographic is likely to be active on various social media platforms, avidly following and engaging with content related to music, fashion, and celebrity culture. BLACKPINK's management, too, actively cultivates this connection by consistently engaging with fans, creating a sense of community, and fostering a deeper connection with the group. Culturally, the video's broad appeal is cemented by its celebration of diversity and global awareness. By producing content in multiple languages and actively engaging with international fan communities, BLACKPINK ensures that their message transcends cultural and linguistic boundaries. This inclusive approach further cements the group's status as a global phenomenon, resonating deeply with fans from various nationalities and backgrounds.
Genre Conventions "BLACKPINK's 'DDU-DU DDU-DU' music video encapsulates the quintessential conventions of the K-pop genre with meticulous precision. The video adheres to K-pop's hallmark by showcasing intricate and synchronized dance routines, highlighting the members' exceptional talent and teamwork. Fashion-forward styling plays a pivotal role, with each member adorned in trendy, statement-making outfits that underscore their distinct personas. Elaborate sets and mise-en-scene contribute to the video's opulence, providing a visually captivating backdrop. Narrative elements, though brief, add depth and context to the performance scenes, aligning with the song's lyrics. Visual effects, including CGI enhancements, enhance the video's sophistication, elevating production standards. The rapid editing and synchronized transitions create a dynamic and engaging pace, complementing the music's tempo. Symbolism and visual metaphors contribute layers of interpretation, while a carefully curated color palette enhances the video's energetic aesthetic. Close-up shots and performance sequences further establish the members' individual charisma. Ultimately, 'DDU-DU DDU-DU' impeccably embodies the genre conventions of K-pop, resulting in a visually captivating and immersive viewing experience."
Representations In BLACKPINK's "DDU-DU DDU-DU" music video, a rich tapestry of representations unfolds. Empowerment and confidence permeate the visuals, with assertive choreography and lyrics affirming individual strength. Opulence and glamour reign supreme, as lavish sets and high-fashion ensembles create a world of grandeur. The video embraces a futuristic aesthetic, melding sleek, modern elements with cutting-edge technology. This forward-thinking imagery aligns with BLACKPINK's position at the forefront of the music industry. Balancing individuality and unity, the video highlights each member's unique contributions while underscoring their collective power. Multilingual elements acknowledge the group's diverse global fanbase, emphasizing their international resonance. Symbolism and metaphors add depth, inviting viewers to glean nuanced interpretations. Aspirational scenes inspire triumph over adversity, fostering a sense of inner strength. Through trendsetting fashion choices, BLACKPINK asserts their influence in the world of style. In essence, "DDU-DU DDU-DU" is a visual masterpiece that intricately weaves representations of empowerment, opulence, and global impact, establishing BLACKPINK as icons of influence and inspiration.
SMALL ANALYSIS
BTS - “ON” (2020)
The BTS "ON" music video is a visually striking piece of media characterized by its dynamic cinematography, striking visual effects, and diverse color palette. It employs a range of settings, from post-apocalyptic urban landscapes to ancient, mythical environments, creating a non-linear narrative structure that adds intrigue. The members' costumes, makeup, and choreography are meticulously designed to convey themes of resilience and battle, while symbolic elements like feathers, fire, and animals infuse deeper meaning. These symbols represent transformation, rebirth, and inner strength. Special effects, including CGI creatures, enhance the fantastical elements, contributing to the overall cinematic experience. The video's emotional depth is conveyed through the members' expressions and
body language, providing a powerful complement to the song's message.
IU - "BBIBBI" (2018)
IU's "BBIBBI" music video, released in October 2018, is anticipated to deliver a visually captivating experience through meticulous cinematography and an artfully chosen color palette. With IU's well-established reputation for compelling performances and strong stage presence, viewers can expect an engaging portrayal enriched by expressive facial gestures and dynamic choreography, complemented by stylish and innovative fashion choices typical of K-pop visuals. The video may further distinguish itself through a thoughtfully crafted storyline or conceptual framework that enhances the thematic resonance of the song. Set design is likely to contribute to the overall visual appeal, utilizing creative and symbolic locations. Despite these potential strengths, there is a risk of the video relying on overused visual tropes, which could diminish its originality. A lack of cohesion between the visuals and the song's message might impede viewer engagement, and technical issues, such as poor editing or visual effects, could disrupt the seamless experience. Additionally, adherence to a predictable formula may hinder the video's ability to stand out as innovative and memorable. Ultimately, personal preferences will shape how viewers perceive "BBIBBI," making it advisable to watch the video firsthand to form an opinion based on individual taste and visual preferences.
JENNIE - "SOLO" (2018)
Jennie's music video for "Solo" intricately blends elements of media language to construct a visually compelling narrative. Through dynamic cinematography, a chic visual style, and a diverse range of settings, the video juxtaposes intimate close-ups with grand, atmospheric scenes, showcasing both personal vulnerability and a stylish, fashion-forward image. Jennie's versatile wardrobe, combining high-end fashion with streetwear, along with meticulous makeup, amplifies her glamorous and sophisticated persona. The video's dynamic editing, quick cuts, and smooth transitions maintain a visually engaging experience, complementing the song's rhythmic flow. Jennie's charismatic performance exudes confidence, independence, and empowerment, conveyed through expressive facial expressions and body language. Symbolic elements like a burning flower bouquet and shattered mirror serve as metaphors for rebirth and self-discovery, reinforcing the song's message of independence. Ultimately, "Solo" masterfully portrays Jennie as a strong, self-assured woman unafraid to assert her individuality, aligning seamlessly with the song's theme of self-empowerment and self-love.
IU - "EIGHT" (2020)
The music video for "eight" by IU and SUGA intricately weaves elements of media language to construct a visually captivating narrative. Through a mix of intimate close-ups and expansive scenes, the video achieves a delicate balance between intimacy and expansiveness, evoking a dreamlike atmosphere. IU's understated wardrobe and natural makeup contribute to her relatable and authentic persona, while the muted color palette enhances the video's nostalgic and introspective tone. Seamless editing and a well-paced flow align with the song's tempo, creating a harmonious visual experience. IU's emotive performance, marked by sincere facial expressions and body language, establishes a genuine emotional connection with the lyrics. Symbolic elements, such as the floating bedroom and animated universe, serve as metaphors for memory and a yearning for connection. The video employs a semi-linear narrative, transitioning between real-world settings and dreamlike sequences, which complements the song's exploration of memory and longing. Ultimately, the "eight" music video beautifully captures a sense of nostalgia and reflection, resonating deeply with the song's message and providing a relatable and emotionally poignant viewing experience.
Cigaretts After Sex - "Apocalypse"
The music video for "Apocalypse" by Cigarettes After Sex utilizes a combination of mise-en-scene, camera techniques, sound design, and editing to create a dreamy and atmospheric mood that complements the band's ambient sound. The dimly lit interiors with warm, soft lighting, minimalist decor, and understated costumes contribute to a nostalgic and romantic atmosphere. The predominantly close-up and medium shots, along with slow and fluid camera movements, enhance intimacy and emotional intensity, while low-angle shots convey vulnerability and reverence. The music's ethereal melodies and soft, whispered vocals draw viewers into an immersive sonic experience, complemented by ambient sounds that enhance the dreamlike atmosphere. Deliberate editing with long takes, slow transitions, and occasional quick cuts maintains a contemplative pace, allowing emotions to unfold naturally and inviting viewers into a mesmerizing and introspective world. "Apocalypse" by Cigarettes After Sex captures me with its dreamy atmosphere and minimalist aesthetic, perfectly matching the song's emotional depth. The soft lighting and intimate camera shots create a cinematic experience that resonates with me. However, the slow pacing and lack of clear narrative can be challenging, feeling a bit repetitive or ambiguous. Overall, though, the video's atmospheric visuals and emotional storytelling align with my personal taste and enhance my connection to the music.
Here is the weekly progress of my project, I have also included the rough plan.
Reflection: Implementing a structured weekly plan and progress tracking in our music video project has proven instrumental in maintaining organization and efficiency. The plan has provided a clear roadmap, fostering better collaboration and accountability within the team. Regular progress check-ins enable us to identify and address challenges promptly, ensuring the project stays on course. The flexibility of this approach allows for timely adjustments, and celebrating weekly milestones boosts team morale. Overall, this method has been crucial in achieving our collective vision for the music video.
Week
Term 2
Week
Term 3
1
(2 Oct)
Brief, Research
8
( 8 Jan)
Development
2
Research
9
Shoot
3
Research
10
Shoot, Self Reflection
4
Proposal
11
Post Production
5
Development
12
Post Production
6
Development
13
(13 Feb)
Deadline(Tuesday 13th February)
7
Development
14
WEEK-1 This week we haven't decide anything for our project. But we already create the brief, set our blog posts, and did some basic research in some music videos.
WEEK-2 This week we had two project lesson and we already complete our music video analysis, we also decide what kind of concept that our group will use for our music video project. Today we did some research for the artist brand image and their album cover including their social media.
WEEK-3 This week me and my team have already decide which song that we will use for our MV which is "Oceans & Engines" by NIKI. We already started to discuss some potential concepts for our MV as well as starting the research for branding and starting to do our statement of intent. I also decided to change my format to make it more reflective.
Problems: we got some good concepts and we need to gather together to discuss the concepts. Solution: we know what song we will use for our MV so it is easier for us to start think of the concepts. To-Do: finishing statement of intent, finishing branding research, deciding the main concepts for the MV.
WEEK-4 This week we did a mini project for our music video so that we have idea of what we want to do for our final project. We are also done with the statement of intent, we made a moodboard to combined our ideas into a same pages, and we are also done with our branding research.
Problems: name for our singer and deciding places for our MV. Solution: we did some research for our singer names. To-Do: storyboard, finalize stage name, and casts.
WEEK-5 This week we had already create some ideas for our screenplay and decide some locations for our MV.
Problems: we had an argument regarding the scenes/storyline of our music video. Solution: we decided to make some back-up plans. To-Do: storyboard, finalize stage name, scouting locations.
WEEK-6 This week we learned some theories about media ecology and today itself we almost finalize our concept and scenes.
Problems: contrasting idea, one of our member (Satria) that makes us unable to share our discussion in details to him. Solution: we had a bit discussion with our teacher that suggest us some other scenes. To-Do: storyboard, finalize stage name, scouting locations.
WEEK-7 This week we were checking and completing our blogposts.
Problems: some technical issues in updating our blog and developments. Solutions: watching some YouTube videos and searching some site that can be used to solve the technical issues. To-Do: storyboard and screenplay.
WEEK-8 This is our first lesson in second semester. We did the lip sync shooting during the holiday and we are planning to continue the other shooting by next week at IKEA.
Problems: managing schedules with the main actors. Solutions: doing the shooting during weekend to have more time to spend. To-Do: shooting, starting digipak and social media concept.
WEEK-9 We did the shooting at IKEA and Ace Hardware during the weekend with both of our main actors, Nathasya and Ethan.
Problems: we did not knew that IKEA does not allow us to us camera inside their area. Solutions: we use Theo's phone for taking the videos. To-Do: shooting at Lotte Mart parking lot, conducting more informations for digipak and social media.
WEEK-10 This week we learned about moral panics and fandom theory. We were planning to continue our shooting on Saturday. However, our actors are having other schedule which makes us to change our shooting schedule to the next day. Also, Theo's car which is one of our property got crashed which makes us to find another alternative which is borrowing our friend's car.
Problem: Theo's car got crashed. Solutions: we borrowed Elang's car to be our property. To-Do: shooting at Pantai Nyanyi, continuing digipak and social media.
WEEK-11 We are 80% done with the overall project.
To-Do:
Creating social media page (Instagram account)
Designing digipak
Finalizing music video editing
WEEK-12 This week we lost a lesson because of public holiday due to the election day. Were are 90% dine with the editing process and half away done with digipak dan social media. I will be in charge for social media, while Satria is in charge for digipak and Theo is in charge for editing the final product alongside with the teaser video.
WEEK-13 Our teacher changed the deadline and gave us extra time to finalize our project due to many public holidays and school events that made us not having enough time to complete our project. However, my team are 95% of the overall product and all we need to complete is the social media page and edit a bit part of the music video.
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